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Free HRM Case Study with Solution

The HRM case study with a solution which focuses on the importance of communication in the organization. This free case study on human resource management with answers elaborates the statement ‘Proper communication Channel a way to Effective Management’. This HR case study is related to how the communication channel is important to make effective management. The hierarchy and reporting system must be effective to avoid any demotivation among the employees.

HRM Case Study with solution

Title of case study: Proper communication Channel a way to Effective Management

Background of the case study

AutoSpare public Ltd is an Age-old automobile industry involves in the manufacturing of engine Spare parts. They are highly valued among the customers as they are a monopoly in some of their parts. Most of the Indian Automobile leaders are the customers of Auto Spare to name a few TATA, Force Motors, M&M and Cummins, etc.

Auto spare has 3 manufacturing Unit and all of them are situated in 3 various places in Southern India and the management is been done from one of the Manufacturing plants located in Chennai. As most of the customers are located in the Northern and western regions of the country the marketing managers are spread in those places convenient to meet the customer. Only the VP Marketing and GM Marketing are working from the head office. They act as a link between the company and the marketing people as they communicate the targets to the marketing people and submit the reports, send by those people, to the higher authorities.

Mr.More, Mr.Mehta, Mr.Rajesh are the marketing team looking after the western region, from where more number of customers are operating. The Job profile of these people includes getting monthly requirements from the clients, mailing the same to the respective departments, looking after the supply whether the goods are reaching the customers as per schedule, and attending the customers in case of any quality issue regarding auto spare parts. And sending the weekly report consists of reports in detail about all the above-said things to the VP & GM Marketing.

In recent days the western region of Autospare is facing a different problem. Even though there is a slag in the Automobile industry being a monopoly Autospare doesn’t face a problem as it gets a continuous schedule to supply from the customers. But the marketing department finds it very difficult to get the material from the plant and supply it to the needy customers. Most of the time it happens that the production itself was supposed to be stopped due to the non-availability of materials from Autospare.

The marketing team has to attend quality issues at least thrice a week. They have sent a number of reports regarding these issues but all at the vein, no improvement from the production side. The marketing executives were losing their good terms with the customers. Slowly the customers started to develop other sources for the parts manufactured by Autospare Pub Ltd. Still, they are finding it difficult to develop such sources as the raw material required is unique. In this situation, the CEO of Autospare visited the customers of the western region. Almost all the customers highlighted the quality as the main issue. And most of them also stated that Autospare fails to supply the products as per schedule most of the time.

As soon as he returned to head office he sent a mail to all the marketing executives in the western region claiming that:-

  • “The executives failed to maintain their rapport with that of customers.
  • The sales in the western region are not up to the mark due to the irresponsive nature of the marketing department.
  • Failed to check out whether the schedule is met or not.
  • All the employees in the marketing department of the Western region including the territory head, along with GM and VP must give a detailed explanation about the issue.”

He also demanded a detailed report, from Production VP, regarding Production and dispatch of products along with schedules received by the production department from the Marketing Department.

He also instructed HR Head to investigate the issue and submit the report and also suggest a reporting model that will avoid such an issue later.

Questions on this HRM case study

1. Who is at fault in this case CEO or VP GM Marketing or Production Department or marketing people in the western region. Justify your answer. ( can make necessary assumptions if required)

2. Consider yourself as one of the marketing executives from the western region and frame a report as demanded by the CEO ( can make necessary assumptions if required)

3. If you are the HR Head how will you proceed for the investigation? what will be the reporting model that you will suggest to the CEO?

Solution

1. Who is at fault in this case CEO or VP GM Marketing or Production Department or marketing people in the western region. Justify your answer. ( can make necessary assumptions if required)

By analyzing the case it is clearly given that the Marketing department of the western region has sent a number of reports all in vain. Hence the fault, in this case, is on the CEO only. we can quote two major reasons for this a) If the marketing department has sent a number of reports it is the duty of the CEO to take action against these reports and give directions for rectifying actions b) the customer has highlighted the quality issue as the main issue. Even after that, the CEO didn’t consider it as a problem.  Hence CEO is at fault (assumptions: VP GM has reported the reports sent from the western region to the CEO)

2. Consider yourself as one of the marketing executives from the western region and frame a report as demanded by the CEO ( can make necessary assumptions if required)

Considering myself as a marketing executive I will frame a report highting the following points:

  1. Number of earlier reports sent to the head office
  2. Number of quality issues faced during last month from each customer
  3. Number of times the company failed to supply the materials to the customers on time
  4. How frequently the western region keep updating the schedule to the production department

( You can add other details which you feel relevant to the case)

3. If you are the HR Head how will you proceed for the investigation? what will be the reporting model that you will suggest to the CEO?

Being Head HR I will conduct the investigation in the following manner:

  1. with western region marketing people- To understand the real problem. Will intimate them to submit a report on the same
  2. With VP and GM Marketing: To understand their communication and reporting patterns. Whether they comminate with all departments and CEO properly and timely
  3. With the production department: How they process the communication received from the marketing department. Is there really a quality issue exist.

The report model will be like:

The communication flow needs to be regularised. Both the marketing department and Production department must submit a weekly report and monthly report and the same need to be addressed to CEO also. A review meeting must be kept specifically to address the quality and supply issues. The report of the same must be sent to the CEO.

The solution to this HRM case study will be published on 28 April 2020. Stay tuned.

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